http://collegefootballtalk.nbcsport...-inks-12-year-broadcast-deal-with-sugar-bowl/
It doesn't say how much money ESPN is paying in the deal. I am sure that it wasn't cheap if this bowl game is paying out $80 million a year.As expected, the Sugar Bowl will be seen on the World Wide Leader. ESPN announced a 12-year agreement with the Big 12 and SEC beginning in Jan., 2015 — the first year of the “new” Sugar Bowl in the playoff format.