When my wife and I arrived to our seats at the stadium we noticed that the entire Alabama section (one entire side of the stadium adding up to approximately 35-40,000 seats) had "shakers/pom-pom's" in the cup holder of each seat. While I'm sure you get some great discount when you order them in sets of 10,000, it was IMO an incredibly thoughtful thing to have there, and a great way for us to help support the team. I walked over to the Notre Dame seats and saw that they had nothing except and empty cup holder (for their hopes and dreams).
Again, it was just a great gesture to the fans and the reason that the Alabama side looked so good on TV when all you saw was the mass of red/white shakers waving in the air in unison before kick off or after a touchdown, while the ND side had nothing (not that there was much to celebrate.) BTW, thank all of you bama fans that left your shakers after the game, as my wife and I now have enough for every game, for the rest of our lives. We shall never want again for shakers.
game.....it's what bama always brings.