Here is what this guy does:
He gets in with a few guys, sells his product that they may or may not use, and then uses what little contact he has had with them to make up huge frivolous stories about how they have used his product, etc.
Just like the Ray Lewis ordeal. He has used the Super Bowl to get free promotion for his product! All these businesses are paying millions of dollars to get 30 second commercials, but this dude is getting his product pushed during the interviews with the most famous player (Ray Lewis) for free!!!!!!!!!
He knows what he is doing...
This is no coincidence that all this is coming out now! He is a snake in the grass and uses other people's hard work and fame to benefit himself. And unfortunately, with the climate of the media today, we bite hook, line, and sinker!