This is an example of the over-capitalization of sports. It's just getting ridiculous, but this isn't as ridiculous as bowl naming has become. If I were dictator of college football, the first thing I'd do is restore some self-respect to bowl naming. I'd even be okay with the Chickfila Peach Bowl, or the Capital One Citrus Bowl, but not just the Chickfila Bowl

ETA: Everyone is far too concerned with making money as opposed to putting out a respectable product. It can also be seen in conference expansion and how Boise State and San Diego State almost ended up in the Big ....... East