The original inspiration was a romantic encounter that Stewart had with
Stevie Nicks of
Fleetwood Mac.On
The Howard Stern Show, Dave Stewart explained that the title's phrase was actually uttered by Nicks. She had broken up with
Joe Walsh the night before,[SUP][/SUP] and invited Stewart to her place for a party after an early Eurythmics show in
Los Angeles. Stewart did not know who she was at the time, but went anyway. When the party goers all disappeared to a bathroom for a couple of hours to snort cocaine, he decided to go upstairs to bed. He woke up at 5am to find Nicks in his room trying on Victorian clothing and described the entire scenario as very much reminiscent of
Alice in Wonderland. Later that morning, she told Walsh, "Don't come around here no more".
The music video is themed around
Alice in Wonderland and directed by
Jeff Stein. Dave Stewart appears as the catepillar at the beginning, sitting on a mushroom with a hookah water pipe while playing a sitar. Tom Petty performed in the video dressed as
The Mad Hatter, and actress Wish Foley played Alice. At the end of the video, Alice, who has been turned into a cake, is eaten by Petty and even friends of her own after she wakes up from her awful dream. Despite causing criticism from feminist groups, the video won the first MTV Video Music Award for Best Music Video.
Wish Foley dated drummer Stan Lynch for many years after the video was shot. The teacup was made out of an above ground pool, and the doughnut was a giant inner tube. The water was so cold inside the teacup that Wish had hypothermia at the end of the shoot. After 24 hours of shooting the teacup scene was shot.
MTV told Tom Petty that he looked too menacing at the end of the video when he was cutting the cake that looked like Wish's body. The network asked if the shot could be replaced. Jeff Stein asked that the cake be filled with strawberry jam. Many parent groups and individuals like Tipper Gore were outraged.
The video was set to premiere via satellite because of the time crunch. This meant that MTV's standards and practices wouldn't get to see the final edit.