Link: Crazy Auburn Car dealer gimmick

RTR91

Super Moderator
Nov 23, 2007
39,407
6
0
Prattville
What does this dealer have to lose? He knows the odds of Auburn shutting out Alabama are very slim. He also knows this will get him plenty of free advertising, and he's not going to turn down that. Watch his car sales increase over the next few weeks because of this.
 

spray004

Scout Team
Apr 20, 2007
101
0
0
They buy an insurance policy on promotions like this. Lloyds of London issues policies on promotions all the time. There is a jeweler in Gardendale who did the same thing for last year's Iron Bowl. His was if the game is a shut out, people who bought items between certain dates got a full refund. He actually came out ahead because the policy wasn't that much and people turned around and spent the money they got back. It's the same deal when you see a new car for a hole in one at a golf tournament,etc...
 

AlistarWills

All-American
Jul 26, 2006
4,847
2,193
187
They buy an insurance policy on promotions like this. Lloyds of London issues policies on promotions all the time. There is a jeweler in Gardendale who did the same thing for last year's Iron Bowl. His was if the game is a shut out, people who bought items between certain dates got a full refund. He actually came out ahead because the policy wasn't that much and people turned around and spent the money they got back. It's the same deal when you see a new car for a hole in one at a golf tournament,etc...
Jeff Dennis Jewelers has done this a couple times I think. Now another jeweler in the B'ham area is doing something similar and I think the deal has something to do with it raining on Thanksgiving.
 

crimsonaudio

Administrator
Staff member
Sep 9, 2002
63,451
67,350
462
crimsonaudio.net
LOL, that's easy to offer. It's akin to offering $1m to everyone if a meteoroid destroyed the Empire State Building within the next two weeks.
 

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