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Men's basketball ticket revenue at the University of Alabama last season was down $330,222 from the previous season, according to data obtained by The Tuscaloosa News under open records laws. Actual attendance dropped nearly 38,000 from the previous season to less than 4,000 per game.
By the end of last season, as UA was playing out the end of a 13-19 campaign, Coleman Coliseum was all but empty. Patrons could hear the echo of the ball bouncing on the hardwood floor.
Scott Huffman, a season ticket holder for the last five years who has gone to games since he was in school in the 1980s, drives from his home in Hoover to the games.
"I think last year was the worst attendance that I can recall, and I started back in the (Wimp) Sanderson years," he said. "Toward the end of the season we were still going but not as much as in years past. Obviously the crowd you could see was disappointing with not as many people there."
Anthony Grant, who is entering his sixth season as head coach at UA, believes that winning is the only solution.
"At the end of the day it's wins and losses," Grant said. "That's what everybody in this business is going to be judged and based on. If you ask me one thing we need to do better, it is probably win."