Just from a high level standpoint, you are assuming that you had control in the first place. You currently rely on your ISP to keep its word. You may not think that the government will do a better job, but at least the government hasn't explicitly stated that they think they should be able to charge you extra depending on what you want to see and or limit what is available purely based on what they (the ISP) deems is something you need to see.
You make the statement that it is one of the last free information services on the planet. Do you mean free in free speech terms? Just seeking some clarification, but for this post I am going to assume that is what you mean.
In a letter written to the FCC in May of 2014, 150 tech companies sent a letter advocating for net neutrality.
http://engine.is/wp-content/uploads/Company_Sign_On_Letter_051414.pdf
A small breakdown of the companies (inexhaustive list):
E-tailers
Amazon
Ebay
Etsy
Cogent
Cloud services
Dropbox
Github
Social Networks
Facebook
Foursquare
LinkedIn
Reddit
Tumblr
Twitter
Digg
Imgur
Instapaper
StackExchange
Search
Google
Microsoft (Sticking them here, I am not sure even MS knows what MS wants to be)
Yahoo! Inc.
DuckDuckGo
Venture Capitalism
Kickstarter
CDN and Backbone
Level 3
CloudFlare Inc.
Content Providers
Netflix
Lyft
Application Developers
Mozilla
Zynga2600hz, Inc.
BitTorrent
Services Company
iFixit
Now as stated before this is far from an exhaustive list of companies that support net-neutrality, it is merely a subset of the 150 companies that were particularly vocal in May of 2014. One could say that any one of these companies would most definitely not benefit from a reduction in the freedom, freedom of speech wise, of information carried on any of their networks. Many of the companies that very specifically are being used as the reason for Netflix's slowdown argument "It wasn't really the ISP's it was just business contracts between providers, CDNs and ISPs" are the very same companies that show up on this list.
Who doesn't show up on this list? ISPs and old media.
You have an immediate and natural distrust for anything government. What I find amazing is that you are willing to trust companies like Comcast, ATT and Verizon. Especially given the fact that those three have explicitly stated their belief of what you should be able to see, how they think they should be able to control it, and how it is only recently that their position changed into saying that they didn't really think those things.
If this is a business concern, the companies listed have a valuation of near or greater than the collection of ISPs that have been fighting net-neutrality propositions. To me, wanting the status quo only props up 3 or 4 massive companies at the expense of innovation in the startup realm. This seems to be so very anti republican, small business focus and all that jazz. On the other hand, I guess if large companies muscling out smaller companies through litigiousness is the true free market, then I guess thats republican too.