I know there are financial concerns about expanding. You can't just add a couple of teams overnight. And two more teams reduces the per team cut of the yearly profits. But the addition of a conference championship has to be a financial boom, a team like BYU is going to bring a ton of money to the table with its massive alumni base and stable athletic department, and bringing in a Cicinnati would provide a bridge for West Virginia to the rest of the conference.
I reckon I just have a problem with the Big 12 because I see them as the intentional odd ball of the group. They ran off Nebraska, Texas A&M, Missouri, and Colorado. They gloated about how they didn't need any of them nor did they need a title game. They were the only conference with "one true champion" and then refused to follow their own bylaws to declare a rightful champion in order to manipulate the playoff committee.
I reckon I just have a problem with the Big 12 because I see them as the intentional odd ball of the group. They ran off Nebraska, Texas A&M, Missouri, and Colorado. They gloated about how they didn't need any of them nor did they need a title game. They were the only conference with "one true champion" and then refused to follow their own bylaws to declare a rightful champion in order to manipulate the playoff committee.