The headline reads:Why do we believe celebrity pseudoscience?
First of all, this must be the royal we, which really doesn't include the holy trinity, the King or Queen, and certainly not some folks like me and maybe you. But with that said, there is a simple reason folks believe anything some celebrities say: "They are hot". Probably also if they have a nice smile.
Take Gwyneth Paltrow. She is hot and has a nice smile. Now, it is mostly that she is hot, but the nice smile is good too. Gwyneth has managed to dress poorly, sponsor foolish things, and do a host of other things few people in their right minds believe are good ideas. But darn it, she is hot, so ok, who really cares? She's hot, so maybe she has good idea!
So, did I forget to mention that she is hot?