Your College Football Team's Brand (SI Article)

WMack4Bama · Jul 1, 2015

Very, very cool piece here. As a branding expert and Bama fan, I think their description of Bama is spot on. I didn't read any of the others yet. Will later on.

Click me

BamaMoon · Jul 1, 2015

It basically says "we're the best." :wink:

Gr8hope · Jul 1, 2015

Thanks, that is interesting stuff. I agree with Bama's write up. Nothing should change.
I found it funny that LSU is more identifiable by Les eating grass and being a "freak" than the team itself.

kayakerjess · Jul 1, 2015

Thanks for the link. Not sure I agree with this part:

...relatively simple offensive and defensive schemes...

It seems like we always hear how complex and difficult our defensive scheme is to learn. And, compared to lots of spread offenses, I believe our offense is much more sophisticated as far as where to deliver the ball.

TideEngineer08 · Jul 1, 2015

kayakerjess said:
Thanks for the link. Not sure I agree with this part:

It seems like we always hear how complex and difficult our defensive scheme is to learn. And, compared to lots of spread offenses, I believe our offense is much more sophisticated as far as where to deliver the ball.

It really is. Ironically, he probably thinks the Malzahn offense is complicated when it is anything but.

B1GTide · Jul 1, 2015

BamaMoon said:
It basically says "we're the best." :wink:

Read the one for the Buckeyes. :wink:

Redwood Forrest · Jul 2, 2015

B1GTide said:
Read the one for the Buckeyes. :wink:

He flat out says OSU is the best. Then he says Alabama shouldn't change a thing? Why wouldn't we want change for the better? :conf2: I'm nitpicking, I know, but that sort of doesn't make sense.

B1GTide · Jul 2, 2015

Redwood Forrest said:
He flat out says OSU is the best. Then he says Alabama shouldn't change a thing? Why wouldn't we want change for the better? :conf2: I'm nitpicking, I know, but that sort of doesn't make sense.

When it comes to the brand, I agree with him that Alabama shouldn't change a thing. Not sure why he mixed in recent success on the field with branding. Sure, the two are connected, but the brand helps to create success on the field and Alabama has been more true to its brand than we have over the years and is also the most successful program in the history of the sport, and that is part of your brand.

At this point a change by Alabama would only help the rest of the college football world, IMO.

AgentAntiOrange · Jul 2, 2015

To clarify, it says OSU is the best right now. They are reigning champs, have a name brand coach, a proud history and tradition, recent success on the field (38-3 over 3 seasons with CUM it points out), and will forever be the 1st ever CFP winner. Note that FSU comments--and FSU is essentialy OSU 1 year removed from a title with less history and more noteriety--aren't quite as glowing. Should OSU have a 2-4 loss season and this gets rewritten next year, the OSU comments would likely reflect that.

Alabama is where everyone wants to be--even OSU. Long term, sustained success, the most revered coach in the game, and all of the history and pageantry you could ask for and the writers comments reflect that.

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Your College Football Team's Brand (SI Article)

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