I'm guessing at this point for Amazon it's Gross Revenues and Market Share......profits come later.....the irony for me is that when the companies start paying off debts, etc -- and finally start churning the better profit numbers their stock price falls because their growth usually stagnates....
TheAccountant has it right. (He should, being an accountant.) Their big bet is to keep plowing money into innovation, which is why they're a market darling. Your remark about "starting to pay off debt" I find very puzzling. No growing company ever pays off debt. In fact, when you're growing as fast as Amazon, you keep borrowing more, operating off other people's money. Apple is unique and can't be compared and people keep forgetting that it was about to turn toes up until Jobs returned. Also, to compare a mature petroleum company is also, well, silly. Amazon is breaking new ground. I've become convinced they will continue to grow. You are so convinced, I suppose you have sold their stock short by many thousands of dollars?