Not too sure why anyone would have been calling Slive back then since he was the C-USA commissioner at that time. Anyway I disagree with you on principle, it's good to be hated, as in collegiate football no one hates you unless your foot is on their throats. As far as fans of other conferences, the SEC chant is particularly galling given the seven year national championship string the SEC enjoyed, so for me it's a big "ROLL TIDE!!!" to the rest of the conference, and a hearty "SEC!, SEC!, SEC!!!" to the rest, we're Bama and we're the dominant team in the dominant conference and I fervently hope it galls your asses!