I think Target royally screwed up. In all seriousness, whoever is in charge of their PR needs thrown from an airplane without a parachute. First of all, they royally botched the whole same sex marriage thing - and then finally came out 'in support' of it. Apparently - in what had to have been an effort to not be the last one stampeding to the bathroom (pardon the pun) - Target comes right out (again - pardon the pun) and endorses 'use whatever bathroom you wish.' According to what I read, there are 700,000 trannies nationwide and Target has a million names against them on a petition. (And in yet another irony making you wonder 'what the hell were they thinking' - you can bet these numbers are heavily weighted towards big cities).
They really Donald Trump-ed this one. I honestly am not sure I can think of anything dumber than what they did.
Let's see what some alternatives might be:
1) Say nothing at all
2) State it has been taken under advisement and we will have an announcement shortly
3) Come out and state that you are remodeling all your stores that don't already have them with unisex bathrooms while noting what number of your stores already have this arrangement.....and conclude with how 'we want everyone to feel welcome at Target.'
I mean - this does not take any particularly deep intellect, does it?
They would have been smarter to have come out AGAINST 'use whatever bathroom you want' than to do what they did - based solely on numbers.
Is the Target PR person the same one who oversaw the "Conan Takes Over For Jay" debacle?