In a perfect world, yes.I understand marketing products to that community if you are a retail company. You may have products that designed specifically for that group and it allows your company to make a social statement.
I don't understand why we need to develop new ads to cater to the LGBT community. Smoking has the same effects on everyone regardless of sexual orientation. Can't we just use the same ads that are on every other TV and radio station that tout the dangers of smoking?
In the past 12 years, the U.S. has spent more than $1.4 billion funding abstinence programs in Africa. They're part of a larger program — called the President's Emergency Plan for AIDS Relief — aimed at stopping the spread of HIV around the world.
Many health officials consider PEPFAR a succes. It is credited with giving lifesaving HIV drugs to more than 5 million people and preventing nearly 1 million babies from getting HIV from their mothers.
But a study, published Monday in Health Affairs, finds the abstinence programs have been a failure.
Yet the Obama Admin has continued for the last 7 years to fund and support these programs without a mandate to do so.I suspect it is in the same section as this
1.4 Billion, with a B to tell Africans to abstain from sex. George Bush, the gift that keeps on giving
http://www.npr.org/sections/goatsan...-stop-hiv-by-promoting-abstinence-did-it-work
I can just imagine seeing that in a printed ad..Gays might be more responsive to an ad that features a gay person. I am sure I have seen ads targeted towards blacks, don't see the difference.
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