I like the "Fight On" thing.Based on my trip to the SC-Bama game at Birminham in 1978, your fans were incredibly nice, even after the loss. We had a great time down there. I think that the vast majority of Trojans hold you in the highest esteem. I look forward to seeing your crowd this weekend. Fight On!
A few years ago, I asked which college football teams had somethin analogous to "Roll Tide." As in, an all-purpose exhortation that wasn't,"Go [fill in mascot / nickname]" , or Go Big [fill in dominant color].
The board came up with a few:
Roll Tide
Hook 'em (Texas)
Gig 'em (aTm) -- though now that I look at it, I think aTm looted the slogan from its big brother.
War Eagle
Shake Down the Thunder (ND), and I wouldn't be surprised if the Irish have an abbreviated version for use amongst the true faithful.
But I don't remember anyone mentioning, "Fight On."
USC has played a big role in Alabama history. Last win in the Rose Bowl game (though not the last win in that stadium ;-), perhaps the most propelling loss in Alabama history, one of maybe five program-defining wins the next year.
Gloves are off Saturday night, but all respect otherwise.