I've lived all my adult life following Arnold Palmer. In golf and in business and in life, Arnold has always been a champion in my eyes. Everybody in the golf industry owes Arnold Palmer a debt as he played a major part in making golf what it is today. The Arnold Palmer brand is one of the most successful brands ever (He changed the way Sports stars made money). He has been a spokesman for many other brands. Pennzoil (I still see him driving that old tractor), Cadillac, Administaff, Xarelto, and so many others I can't think of right now. An avid pilot and one of the 1st athletes to own and fly his own airplane. Arnold Palmer set the standard that so many athletes follow today. A true pioneer. I plan on celebrating Arnolds life today by buying an "Arnold Palmer" (the beverage he created and marketed) and toasting one of the greatest golfers who ever lived. RIP Arnold, you will be missed, but you will live in our hearts forever.