That’s the point...the NCAA arbitrarily restricts the ability of players to earn money when other students on scholarship have no such restrictions.
The contemporary amateur model is a joke and serves to benefit the NCAA and others at the expense of players.
Well except the ones who contribute to their professors' projects and get little or no pay nor credit - it happens all of the time. Or medical students and numerous other students who must "intern" to complete their degree requirements, thus becoming very cheap labor in their chosen field. No one whines or cries out about that. That's OK because the incendiary language of "plantation" or "slaves" would never be used for those students. So, yes, other students' earnings are directly and indirectly affected while they work their way towards the end of their formal training. Thus, bigotry provides no moral high ground here since "oppressed poor minorities" has never been the issue, it's just the way things developed throughout US higher education early on. But some want to use "racial oppression" as a cudgel in this debate - it's a fraud.
The contemporary amateur model is not ideal but it is not "a joke and serves to benefit the NCAA and others at the expense of players". Most universities do not profit and the ones who make the decisions never personally profit. The revenues (different than profit) are all plowed back into the athletic programs with a fortunate few being able to contribute a bit to the academic side. In general the only individuals who profit are the on field coaches with the HCs at P5 programs making a lot of money, though some would be able to do the same at the NFL level if they so chose. The players as a whole get as much in return as they produce, most get more. And the "non-revenue" producing athletes are often subsidized by the revenue sports of football and men's BB when they are fortunate enough to support themselves.
Jay Bilas and his ilk are like Tennstud who admittedly used hyperbolic and incendiary language to foist his views on others. Bilas,"the players get nothing from the billions and billions of dollars they produce", blah, blah blah. Doesn't mean there's no need of change or improvement, but how about knowing and telling the whole truth about where things really stand. How about expressing some appreciation for the context that is college football and those who have helped form it rather than painting everyone but the players as greedy, nerdy, selfish, corrupt, etc. For some the "other side" has to be demonized, then no reasonable discussion is necessary.