Pepe the Frog’s Creator Goes Legally Nuclear Against the Alt-Right
Pepe the Frog creator Matt Furie has made good on his threat to "aggressively enforce his intellectual property."
The artist's lawyers have taken legal action against the alt-right. They have served cease and desist orders to several alt-right personalities and websites including Richard Spencer, Mike Cernovich, and the r/the_Donald subreddit. In addition, they have issued Digital Millennium Copyright Act takedown requests to Reddit and Amazon, notifying them that use of Pepe by the alt-right on their platforms is copyright infringement. The message is to the alt-right is clear—stop using Pepe the Frog or prepare for legal consequences.
Furie originally created Pepe as a non-political character for his Boy's Club comic, but Pepe later became an internet meme and during the 2016 US presidential election the alt-right movement appropriated the frog in various grotesque and hateful memes.
At the end of August, Furie's lawyers reached a settlement with Eric Hauser—the former assistant principal in Texas who appropriated Pepe's image for use in an Islamophobic children's book. Furie's lawyers forced Hauser to stop selling the book and made him donate his profits to the Council on American-Islamic Relations.