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Part of the draw of analytics is to make sure we’re measuring things as well as we can.
That means, in most cases, adjusting for tempo and opponent. It means figuring out measures that go beyond simply looking at how many yards you gain or points you score (though if that’s all you have, it’ll get you pretty far, as long as you’re adjusting for opponent).
Granted, it does not result in fewer people yelling that a team “AIN’T PLAYED NOBODY.” But it still creates a better playing field for fair measurement.
It also provides us with the easiest way of measuring conference supremacy. And if you’ve been following the narratives over the last few weeks, you know there indeed might be a new conference atop the totem pole.