I don't buy the "education" component of it. Not in today's informational society. Just like people know cigarettes are very harmful yet they still smoke them. You'd have to be living under a rock on another planet to not know soft drinks are horrible, especially the low calorie ones with aspartame. Yet people still buy them by the millions. Fast food establishments now have the calories listed out beside their selections. So when Jerry Earle, "Mama" and the young'uns load up in the pickup and head out of the trailer park to go to McDonald's. The calories are basically staring them in the face while Jerry Earle tells them to upside his fries and drink. There's been such a national push on eating healthy and what's good and not good for you. Most people, regardless of their education level, have a general knowledge of what's healthy and what's not. You can buy 2 cooked whole rotisserie chickens, two large cans of green beans and a huge box of instant potatoes that would feed Jerry Earle and the family cheaper than buying one meal for everyone at McDonalds. This would be a much healthier meal than fast food. If you can read a price tag you can figure this out.