Link: SIAP..United Gets L.A. Coliseum Naming Rights In College-Record Deal

TideMan09

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It's a slow time & hope the Mods don't mind me posting this Non-Bama article..

I guess that's one way to get a boatload of $$$$ to offset renovations of the stadium itself..But..I imagine Trojan Fans isn't going to enjoy seeing the "United" name plastered all over their TV sets come kick off times & I imagine "United" will milk it for all it's worth when it's all said n done becoming an eyesore or I think so anyways..

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Isaiah 63:1

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Probably at 35k or in an airport somewhere
Stadium naming rights are like porn to airline marketing VPs and CEOs: it delivers a big, immediate thrill, and it doesn't require any serious effort, but it doesn't deliver what they really want - a healthy relationship with other people. But precisely because it's so easy and readily available, United has become addicted to it.

People rarely refer to any airline-sponsored venue using the airline's name. Dallas' American Airlines Center? Nope; people call it the AAC. And the media, typically, are instructed NOT to give the sponsor additional exposure by using the name in their reports. So, in essence, given the Rams' short-term tenure at the Coliseum, United is paying $4.66 million per year to message, vaguely, to people attending 8 USC home football games per year. Assuming they draw 69k per game (their 2016 average), and assuming each attendee is a United target customer (which, as a former LA resident, I can testify they are not), and that each sees a United image 100 times per game, that's a cost per thousand impressions (the standard advertising metric) of $77.67. Even throwing in Rams attendance the next three seasons, you only halve that cost. By comparison, a multimedia campaign we are currently executing for an airport client has a cost per thousand impressions of $6.50 - and each impression includes not just the client's name, but a proposition and a call to action.

For $4.66 million per year, you could do a lot better; even in Los Angeles.
 
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81usaf92

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Now that pro football is in town it's gonna be even worse.


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I've really never understood why LA is such a bad sports town, but Boston is. I know more loyal BC, Celtics, Patriots, and Sox fans through tough times than I know USC, Dodgers, and Lakers fans. I seriously have seen supposed USC fans wear Oregon gear through 09-present.
 

TideEngineer08

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That's if there are anyone in the seats to begin with. I've heard USC doesn't have fans that go to games unless they are good... kinda like Miami.
Every game I've ever watched, unless during the height of the Pete Carroll era, had many empty seats. The Coliseum is around 90k capacity, but still. Even with Pete Carroll, if the other team wasn't great, there would be plenty available seats.

UCLA is the same or worse. I've taken to looking up old games on Youtube and watching them lately. I was watching the 1994 season opener between Tennessee and UCLA at the Rose Bowl. Tennessee was #13, UCLA #14. UCLA was coming off a Rose Bowl season (they lost to Wisconsin). There is this large contingent of Tennessee fans in one end zone and then a massive empty portion of the seats. Back then, I think the Rose Bowl was around 95k capacity, and I'd bet there weren't 70k in the stadium that day.
 

cbi1972

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I've really never understood why LA is such a bad sports town, but Boston is. I know more loyal BC, Celtics, Patriots, and Sox fans through tough times than I know USC, Dodgers, and Lakers fans. I seriously have seen supposed USC fans wear Oregon gear through 09-present.
LA culture is a trash heap of soulless superficiality
 

teamplayer

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LA culture is a trash heap of soulless superficiality
Haha, LA may lead the way, but most of the country seem to follow their lead. It cracks me up when people seem to look to actors for advice and leadership. Anyway, I'm sure United will send out a few surveys to find out what the masses want- L.A. Coliseum United or United Coliseum Los Angeles, which UCLA fans will like, or United Stadium Coliseum, which USC fans will like.
 

TideMan09

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Companies like United are smart for doing this & linking their product to one of the most popular sports on the planet..It can become a big boom for their company..Just cause it's soooooo much easier flying across country than it is to drive, plus, with gas on the rise expense isn't far being by time you factor in loge, eating & sight seeing..

College Football fans of teams that sells their naming rights will see those names hopefully in ways that doesn't stick out like a broken thumb, it can be done in a tasteful kinda way, but, these big $$$$ companies United likes playing Jedi Mind Games with consumers putting their names in commercials without us even seeing it & don't pay big $$$$ to be tasteful getting their names out..
 

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