Shula had been a coach for 15 years (all in the NFL) when we hired him.
Being a position coach and Head Coach is night and day. Head coach has to totally run the entire program. Coaching is actually just a part of the job. Where a head coach makes his biggest impact is as a leader. You have to run what is basically a billion dollar beast. At large schools like Bama look at yearly money over a 5 year period you are managing a billion dollar beast. You have to please so many folks.
Imagine trying to put together practice, game plans, picking starters, etc., day to day coaching job. Now throw in RABID FANS(me included) Boosters, admin, sponsors, Media and the board. Now recruiting, keeping NCAA at bay, and trying to have a home life with all that entails.Get real people this is a 20 hr a day job if you want to actually reach the top. Shula was great guy, and good position coach, but to become first time HC at a place like Bama..... yes he failed, anyone would. Saban did not start at Bama, he was a HC at smaller program, learned the ropes and learned how to manage all that stuff. Do AD's really not know that this is a impossible job, that only a guy who has been a head coach, has any clue how to do it? Most any job is simple, you work your way to the top. You manage a few employees, then a department, then a store, long before running the entire corporation.
Maybe if AD's quit reading ESPN choices for HC and did some real research, and get some head hunters who know how to find the right people. Hire guys who have been successful at smaller programs, they know what being a HC is. Then allow them to run the beasts, that are top programs. Fighter pilots do not jump in a F22 first off, they start small and work there way up. No one flies a 747 as his first plane, you get basics and work up to the flying building with more computers than best buy LOL