Part of the media's job is to hide their ulterior motive. I mean, the media landscape is dominated by ESPN, who basically owns the playoff. We can backtrack a bit and debate what their motives might be, but it takes a lot to do that. I do think though, that the inclination the media has, is to favor inclusion over meritocracy. I can't say what type of playoff the media wants, but they darn sure wanted a playoff, that much was clear.
Conference champions don't have to get in but being a conference champion when comparing "comparable" teams is a trump card....
But if comparing a group of 1 loss teams the conference champions will always get in..
You make a massive leap though. The first statement I completely agree with actually. Not from my personal opinion mind you, but that if the case of a tie-breaker, the committee is bound to choose the conference champ. The big gap emerges in what you seem to consider comparable.
There's no way on earth every one loss team is comparable. I can not, at all agree with that notion. When team A plays an SoS of 20 and team B plays an SoS of 60, there's no tie to be broken...
I still think Georgia would have a real shot to get in over a 1 loss Pac 12 champ (depending on who it is).
This is a valid part of the discussion. If that one loss team is Washington for example, absolutely. That's my point, Georgia plays a much tougher schedule, if both teams end up with one loss it's clear who deserves to get in.