a shorter game would be nice, that is one of the appeals of mls (at least to me). i don't think mcmahon is capable of presenting anything without the sex sells angle.Just a guess, but I'm thinking it's a couple of things: shorter games (easier for kids to handle a two hour game than a 3+ hour game) and less of the 'sex sells' attitude they had regarding cheerleaders last time.
i am not sure how he is expecting to actually make any money off of this.