Here is another article from a Baltic webpage (in English) about how Russia conducts its influence ops in Estonia, Latvia and Lithuania.
Moscow’s Mouthpieces
Bottom line,
Rossiya Segodnya owns Russian language media sites in these three countries (~25% of Latvians and Estonians are Russian-speaking and ~7% of Lithuanians speak Russian), then, actors inside Russian media with contacts with the Russian government gives these media outlets stories to cover and how to cover them.
The same process would be used in the U.S. only in English (since so few Americans speak Russian), although the media structure in the U.S. is a little harder to break into, except online news sources. As I have said before, anybody who gets her or his news from Facebook/Twitter/etc. is criminally stupid. You don't know where the heck that story came from.
In one case I know of, Russians published a story on a web page called "The Guardìan." It looked like the real British newspaper, which has a solid rep. Look closer at the letters and you'll see that it was
"The Guardìan."
Look closely at the letter "i". The story was bogus and designed to embarrass MI5.
Caveat lector.