Facebook 2012 Election had the ability for people to opt in. The Obama campaign, like, rocked this, right? We got people to opt in. And the privacy policies at that time on Facebook were that if they opted in, they could tell us who all their friends were, okay? So they told us who all their friends were! This is very much how local campaigns work, right? People sit in a room. It’s a really small thing. All of their biggest supporters surround the table, and they, like, circle the names of the people that they know and that they’re gonna outreach to. And they figure out how to fill in the gaps of the people that they don’t know. The Obama campaign just did this on a digital — in a digital level, on a much larger level. But we were actually able to ingest the entire social network, social network of the U.S. that’s on Facebook, which is most… That’s most people. ... Who owns the information that you and I are friends? ... I apparently own that information.