Washington has officially switched from Nike to Adidas in the apparel game. In the financial arms race, those are significant numbers. Still, the crown jewel of apparel deals was Under Armour's 15-year, $280-million agreement with UCLA, the biggest in NCAA history.
https://www.cbssports.com/college-f...e-of-college-athletics-richest-apparel-deals/
I know the marketing guys have their consultants and all that, but UCLA is way out front? I am trying to remember all those championships they have won in the past eight or ten years. Hmmmm. Very strange. Maybe the UnderArmour CEO is a UCLA grad.
https://www.cbssports.com/college-f...e-of-college-athletics-richest-apparel-deals/
I know the marketing guys have their consultants and all that, but UCLA is way out front? I am trying to remember all those championships they have won in the past eight or ten years. Hmmmm. Very strange. Maybe the UnderArmour CEO is a UCLA grad.