They have reason to be very concerned. Following is a link to a Forbes 10/23/17 article, with an excerpt below.Losing money? Not even close. Reduced profits? Maybe. But they are making billions.
https://www.forbes.com/sites/briang...ut-faces-limits-on-its-response/#6fca92ca4212
From other articles, Business Insider and Forbes, viewership has dropped from 19.6 (from Forbes in 2015) in to 14.9 (BI) in 2017. That is a massive 24%. Of course this is why the NFL recently passed a rule regarding something as "small" as the national anthem. However large or small this might be it was something that they could do. There are certainly other reasons, but they are desperate to stop the hemorrhaging. They are still doing well, but a ~24% decline is more than alarming. (Caveat - some of the numbers are different according to the publication.)Last year, the NFL lost about a million regular-season viewers versus the 2013 and 2014 seasons. It represented about a 6% fall-off ― enough to be easily noticed and maybe even cause a little concern, but it could be written off as a one-year blip.
Last year's seepage has turned into a major break in the dam. The league is now down about three million viewers per game from 2013 and 2014. When the specific teams appearing, the scope of the telecast and the week of the season are taken into account, the decline is even more dramatic: more than four million viewers, or in excess of 20%.
Just Google: "NFL financial losses" and you can find plenty of info on this. Maybe someone can get a more precise falloff than I got. I don't have the time.
Edit: I did check on one more article - from Clay Travis. He reports 11/17 that the NFL could lose up to $500 million in the 2017 season.
https://www.outkickthecoverage.com/nfl-tv-partners-set-lose-500-million-ratings-decline/
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