I think you're right. And that introduces a level of volatility in the revenues that the AD doesn't currently deal with.This says it all, with the unsaid but understood conclusion: And the University hopes that enough people are "willing to". My NFL friends will tell you that the more you rely on corporate purchases the more "casual" fans you get. XYZ Corp might buy 10 seats, but the odds that they will go partially or completely unused at some games goes up.
College revenues have always been affected by success (or lack of it) on the field, and that will never change. But when you price more loyal fans out, and replace them with more casual ones who are willing to pay to see a winning product, you run a significant risk.....nothing lasts forever, not even the success we currently enjoy. What happens when the program takes a downturn -- and it will someday. It's a question of when, not if.
So you may make more today, but you will have greater runoff when the success they're currently paying to see isn't there anymore.
Lower, steadier income vs. higher more volatile income. I know Byrne knows that, and will take it into account. Like I said, it's not an easy call.
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