I also agree 100%. I never officiated football but I was an umpire for 20+ years. At our clinics we constantly stressed, “If it is a strike in the first inning it’s a strike in the last inning...... Cole basically said “if it is a penalty, call it. It doesn’t matter if it is a game against your biggest rival or directional U.” It doesn’t matter if it is in the first 5 minutes of the game or the last 5 minutes. Those things should never dictate how a game gets called.”