Maybe - time will tell. I mean, Bama's success at football has helped to attract out of state students, very few which actually play football. But when a university pops up on the radar screen and becomes familiar (even if annoying, as long as it's not Baylol-ish rape stuff) I'm betting long-term it helps.I cannot argue with the marketing logic. It has gotten people to talk about UCF. However, long term, it will cause more harm than good.
I doubt anyone is avoiding BSu because of the way they acted a decade ago, and I'll bet no one will avoid CFU over this, either.
It won't help them in football, but it'll probably help in overall enrollment and in AD donations.
Again, not condoning it - they're a crap program and don't deserve anything wrt the CFP - but I don't necessarily agree that all this is going to hurt them down the road.