The important factor is that folk vote, reluctantly or not!
Two different takes.If only my vote mattered. Thanks, electoral college.
I think if you are launching a public service campaign to get people to vote....you say "Vote no matter what" - just to send a clear message...period.
Like "Say no to Drugs". Vs. "Say no to Drugs (except a little weed never hurt anyone - so we'll give you a pass on that)".
Keep it simple stupid.