How it all began.
Influential TV producer Charlie Ebersol (son of former NBC Sports head Dick Ebersol) formed the idea for the AAF in 2016 after working on ESPN’s
30-for-30 documentary on the collapse of the XFL. In researching and producing the documentary,
Ebersol came to the conclusion that the concept for a secondary football league was viable in the US, but the XFL’s on-field product and presentation was its downfall. Feeling he could correct the XFL’s errors, Ebersol planned out how the AAF would operate for a launch in 2019.
During those early planning stages Vince McMahon, chairman and CEO of WWE, announced he would be re-launching the XFL, starting in 2020. Initially Ebersol approached McMahon in the hopes of parlaying his idea for the AAF with McMahon’s vision, but ultimately the sides didn’t reach an agreement — which included Ebersol wanting ownership of the XFL brand.
Ebersol continued work on his concept for a football league, and it wasn’t until 2018 that the public heard more information about the AAF. Ebersol secured the services of renowned household names and football minds, including Bill Polian, Troy Polamalu, Hines Ward, J.K. McKay, and Justin Tuck. He followed this up by announcing Steve Spurrier would be the league’s first head coach, lending more credence to the idea that the AAF was a league in its own right, not the machination of a TV producer.