That was not the intent to be sure. My point is that ESPN and other entertainment concerns use identity - LGBT people, military people, LGBT military people, militant LGBT people, etc, etc, etc - to entice consumption. It is all about the money. They are most certainly not going to stop being political because it is impossible to not be political to some degree. They're just going to stop being political in ways that upset what butters their bread. Football is a big part of their revenue and that audience skews conservative. If the MLB (usually a more centrist audience) and NBA (usually a more left audience) were their chief money makers then they'd probably invite Antifa and the Pod Save America crew to do halftime shows.