:frown: :rolleye2: :conf3: :blush:
"Quietly in 2013, Alabama inked an extension with the Beaverton, Oregon-based corporation that runs through 2025. Unlike previous deals, Alabama never announced the deal signed in early September 2013 by Bill Battle, in his first year as Alabama's athletics director.
The 2013 extension increased the value for Alabama, though not near the raises Texas, Ohio State and UCLA got a few years later.
All told, Alabama's deal that runs through 2025 is worth $63 million in apparel and cash plus a $5 million signing bonus. That works out to $5.25 million a year compared to $18.7 million a year for UCLA and more than $16 million a year for both Ohio State and Texas.
A number of factors from timing to lack of competition explain Alabama's standing in the sports apparel contract money.
Bob Dorfman, a sports marketing analyst, was surprised to hear about Alabama's 2013 deal with Nike. Like practically everyone else who follows this corner of the sports business world, he thought the contract was ending this June.
"Certainly, if the deal was expiring, I would suspect Alabama would sign the richest deal of all right now," Dorfman said. "I would think they'd re-up with Nike and Nike would pay them definitely more than UCLA is getting paid by Under Armour."
Instead, Alabama isn't even among the top 20 in apparel deals as Nike, Adidas and Under Armour went on a spending spree in the years after the 2013 deal kicked in."
https://www.al.com/alabamafootball/2018/08/alabama_quietly_extended_nike.html
"Quietly in 2013, Alabama inked an extension with the Beaverton, Oregon-based corporation that runs through 2025. Unlike previous deals, Alabama never announced the deal signed in early September 2013 by Bill Battle, in his first year as Alabama's athletics director.
The 2013 extension increased the value for Alabama, though not near the raises Texas, Ohio State and UCLA got a few years later.
All told, Alabama's deal that runs through 2025 is worth $63 million in apparel and cash plus a $5 million signing bonus. That works out to $5.25 million a year compared to $18.7 million a year for UCLA and more than $16 million a year for both Ohio State and Texas.
A number of factors from timing to lack of competition explain Alabama's standing in the sports apparel contract money.
Bob Dorfman, a sports marketing analyst, was surprised to hear about Alabama's 2013 deal with Nike. Like practically everyone else who follows this corner of the sports business world, he thought the contract was ending this June.
"Certainly, if the deal was expiring, I would suspect Alabama would sign the richest deal of all right now," Dorfman said. "I would think they'd re-up with Nike and Nike would pay them definitely more than UCLA is getting paid by Under Armour."
Instead, Alabama isn't even among the top 20 in apparel deals as Nike, Adidas and Under Armour went on a spending spree in the years after the 2013 deal kicked in."
https://www.al.com/alabamafootball/2018/08/alabama_quietly_extended_nike.html