Yeah, people age 40 grew up without smart phones and social media. My kids are the generation that is shifting the paradigm. They would rather go to the dentist than spend an entire day attending a sporting event.I've had to come to terms that my kids aren't interested in the same things that I was as a kid. Granted, a lot of things they are. But certain things that were "cool" to collect, do or watch during my childhood is boring to them. It's just cultural shifts from one generation to the next. Somethings stay popular from one generation to the next. Then other things don't. We maybe seeing the first generation of people who simply aren't as obsessed with the type entertainment that previous generations have been.