I saw this article also, and think it is great. Every school probably mentions relationships/family a lot though. It probably helps, but with teenagers, you never know. I would really like for Bama to get some of these listed in this article who are uncommitted.
I think that every mom wants to know that their kids are going to go to class, which covers their son's long-term futures, and has at least a shot at the NFL, which covers their more immediate future. Since Coach has been here no one can argue that those things get taken care of here.