I don't "get" Whataburger! First time I ever ate there was in a Trussville site and it was by far the "worstaburger" I've ever had.So, it was not because urnge is an ugly color. It was because the University of Alabama told them no urnge.
Then we moved to Texas and it's like all the rage. The only thing I really ever liked was their honey biscuits. Their breakfast stuff was pretty good, but I stand by my statement: "worstaburger!"