I don't think states will be able to lay claim to money earned in NIL deals the way states lay claim to the salaries NFL players make. California gets some money from Aaron Rodgers if the Packers play LA but I don't believe they get any of his endorsement money.The 0% is only applying to whatever fraction of their games are played in the state of Texas. I guarantee the states will be going after this - deeming it to be earned over 12+ games and wanting their piece of whatever portion of that is "earned" during the game in their state.
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