College football is what it always was to 90%+ of the schools. Those schools never won conference or national championships anyway. Their fans watched for love of the game or their school, not because they expected anything in terms of championships.
Now, they might believe that it has changed, but it has not. When was the last time that MSU won an SEC Championship? National Championship? If they have no hope now, they never did. They just believed that they did - kinda like the parody of the Gamecocks fan in the latest SEC Shorts vid.
ETA - it might be fair to say that it has changed for a few schools who had a fighting chance every once in a while. But MSU? Not so much.