The NCAA is starting to push this is because they're irrelevant as regards football.
Since the O'Bannon decision, they've become an event planning organization that conducts the NCAA basketball tournament and a bunch of other championship tournaments for non-revenue sports -- nothing more.
Just expand the tournament to all 352 teams. Everybody gets in, everybody gets a trophy, the regular season becomes less meaningful than it already is, and money pours in to the NCAA. Except maybe it doesn't.
The first couple of rounds, featuring marquee matchups like Towson State vs. University of San Diego might not make enough money to cover travel expenses. I don't know what happens then. Maybe you have schools -- as opposed to players -- opting out.
Beyond the first two sentences, I'm honestly not sure how much of that is blue font and how much isn't.