News Article: Magic City Classic brouhaha


Publisher and Benevolent Dictator
Staff member
Apr 9, 1999
Silicon Slopes
For those that don't care about historic matchups like this, just move along, nothing to see here.

However, for those of us who love the traditions inherent in these games, something is rotten in the state of Magic City. Pretty ridiculous that one of the premier HBCU matchups is at risk. Over 80 years of history in this historic game. Alabama A&M & Alabama State are arguing over licensing & promotion rights to the game. Of course, it's about revenue, who generated it, and who gets it. said:
Between 2016 and 2021 the total payout for each school, based on figures provided by the Alabama Sports Council (ASC), the non-profit entity that oversees sales and operations for the Classic, averaged $739,581. Last year, the payout was about $880,000, the largest for any HBCU encounter in the nation.
Obviously each school should get its fair share (and the non-profit entity too, if so agreed) but I would call this a failure of the respective attorneys & ADs to clarify things before getting to this point. No way they should be a couple weeks out from the game arguing about this kind of stuff.


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