News Article: New Title IX Guidelines could alter revenue sharing plans

NoNC4Tubs

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Women's sports for the most part aren't televised. Where does the "equal" NIL value come from...?🙄
 

Ole Man Dan

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What's going to end up happening is Title IX is going to force so many rules this will end up back at where they were, getting not much of anything. The courts WILL NOT budge in protecting Title IX even to the point of ridiculous. They won't care about the independence of transactions, and will ultimately end up violating the male players' rights to earn money to preserve Title IX. Just watch, this will collapse on itself.
That's a problem for WOKE.
 

CB4

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It is the ages old argument of opportunity versus outcomes. Title IX SHOULD be concerned only with equal opportunity for women in athletics. Not equal outcomes in terms of NIL. Someone’s Name, Image, and likeness value is based on marketability and appeal. As long as universities are giving women the opportunity to create that NIL value through their performance, then that is all they can and should do.

And while the appeal of women’s intercollegiate sports is growing, particularly softball and basketball, it still pales in comparison to the appeal of men’s sports. And NIL revenue distribution/opportunity should be reflective of that.

Edit: one other observation I’ll add. Not many years ago I read where a study was done looking at “fandom” as it relates to gender. The most telling was the response difference between men and women to the question “Do you consider yourself an “avid sports fan”? It was non sport specific.

IIRC somewhere in the 40-45% range of men responded “yes” where only 10-15% women responded similarly. Certainly some differences between men and women could exist in the definition of “avid”. However the points still holds that interests and appeal across sports is a male centric.
 
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denver

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It is the ages old argument of opportunity versus outcomes. Title IX SHOULD be concerned only with equal opportunity for women in athletics. Not equal outcomes in terms of NIL. Someone’s Name, Image, and likeness value is based on marketability and appeal. As long as universities are giving women the opportunity to create that NIL value through their performance, then that is all they can and should do.

And while the appeal of women’s intercollegiate sports is growing, particularly softball and basketball, it still pales in comparison to the appeal of men’s sports. And NIL revenue distribution/opportunity shouid be reflective of that.
Livvy Dunne the LSU gymnast is a prime example...and less so the Cavender twins...but they have some market value for NIL, so they got NIL...an obscure women's tennis player no one knows does not...so if we are to maintain NIL is for College athletes to get paid for their market value then Title IX does not apply. But if we are going to acknowledge that NIL is just pay for play then Title IX does apply....yet another fail by the NCAA
 

CB4

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Livvy Dunne the LSU gymnast is a prime example...and less so the Cavender twins...but they have some market value for NIL, so they got NIL...an obscure women's tennis player no one knows does not...so if we are to maintain NIL is for College athletes to get paid for their market value then Title IX does not apply. But if we are going to acknowledge that NIL is just pay for play then Title IX does apply....yet another fail by the NCAA
And in the case of Livvy Dunne, much of that NIL valve was created outside of LSU gymnastics, not necessarily BECAUSE of it. She has 8 million followers because of her appeal across genres and audiences.
 

DzynKingRTR

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And in the case of Livvy Dunne, much of that NIL valve was created outside of LSU gymnastics, not necessarily BECAUSE of it. She has 8 million followers because of her appeal across genres and audiences.
She isn't even the best gymnast on her own team. She is hawt. That is it. That is the way it is for women in sports. The hottest will make the most. Is it fair? Nope. but that is the truth.
 

bamaslammer

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No matter how you cut it this ruling will bankrupt every single athletic department because the revenue producing sports now thanks to NIL rulings cost infinitely more to run and if those revenue producers have to give up half the revenue the money's going to be negative and eventually the whole thing is going down. Don't forget that the colleges are big employers and the sports departments are a small part of that. When it comes down to it they will act to keep their cushy jobs where they don't have to produce anything. If that means kicking the jocks off campus and turning the stadiums into intramural fields they will do exactly that. This will likely get litigated in court for years but if it's upheld you can forget it.
 

Bpilktree

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