When the Big XII was formed I remember thinking it was a bad deal for the four SWC members. I mean, the other eight had been together and could outvote the ones down in Texas.
Good call on my part.
Well this just proves how neither conference was built to last. In the old days, before TV took over, things floated along alright. But a small conference, with one or two dominant powers who run everything, was never going to last in the age of TV money.
Nebraska and Oklahoma ran everything in the Big 8 and whether anyone would admit it or not, they never respected the other members. They were cannon fodder. Same in the SWC with Texas basically running it. Texas A&M and Arkansas had enough clout to complain but in the end, Texas called the shots.
So, the Big 8 contingent had nothing but animosity for Nebraska when the Big 12 marriage occurred (even Oklahoma because the Sooners were in such bad shape in the 1990s). So... they largely sided with Texas on conference matters (and some of them were good such as the prop 48 thing that benefited Nebraska and no one else). The SWC of course failed because Rice, SMU, TCU, and Houston were not really D1A programs at the time (and Arkansas had already bolted). Baylor wasn't either, to be honest, but politics allowed them to tag along.
So, two conferences run by tyrants, joining together naturally wasn't going to build a lasting relationship. Relationships largely succeed long term based upon mutual respect. Did Texas and Oklahoma ever respect what was left of the Big 12? They largely viewed the relationship as one they ultimately financed, and that they kept all the rest afloat. Oh yes, the other 8 were always willing to make concessions to OU and Texas to keep them around. However, does that ultimately lead to mutual respect? If a husband or wife is a groveler, does the other party respect him or her? Of course not.
Now, at least the Big 12 can build something in which all parties ultimately respect one another and play on the same level playing field. This is why the 4 new additions are just fine. People talking about markets and fan attendance are missing the point. The point is that what was left of the Big 12 couldn't do any better than these 4 and these 4 are equal to the remaining 8. Oklahoma State has no more national cache than Houston, UCF, BYU, or Cincinnati.
And going forward here is what I would do. Add Boise State, San Diego State, Colorado State, and Memphis. Create Quads like it's rumored the SEC will do.
West: Boise State, BYU, Colorado State, San Diego State
South: TCU, Baylor, Texas Tech, Houston
North: OK State, Kansas State, Kansas, Iowa State
East: Cincinnati, Memphis, UCF, West Virginia
Balanced divisions. Rivalries preserved. Clear separation between the Big 12/16 and the group of 5. Effectively they gut the two best group of 5 conferences, the AAC and MWC. No, it does not put them on the same plane as there rest of the power 5 financially, but it is the next best league by far and there is a ton of interest there.
JMO but full disclosure, I have had too much coffee today.