Some fans hate it, I think it's proven to be a winner, most of the fans at BDS seem to get into it. 
I think they need to trash Caroline and play some Breaking Benjamin.
Hate. Pure, unadulterated hate.
"But Jamie, how do you really feel?"
We have so much history and tradition at Bama. There is no need to rip others' traditions or do something that doesn't fit. Think of all the wonderful things we have:
The intro videos
Bryant's voice
Thunderstruck
Sweet Home and Dixieland Delight
Tusk
All of it fits. I'm even a little leery of Hell's Bells on third down, though it DOES make it cool for the announcer to follow it with "It's ... third down." That's unique.