To be recognized as the outstanding Alabama site produced "By the Fans, For the Fans."
To achieve our purpose and empower us to continually accomplish our mission each and every day:
* We will look for any and every opportunity to promote the positive aspects of The University of Alabama, its students and student-athletes, its alumni, and its fans.
* We believe that every Alabama fan deserves the chance to read and post information concerning the Crimson Tide in a fan-friendly environment.....without incurring any additional or incremental cost.
* We will provide the best available content by assembling outstanding and knowledgeable staff, writers, and editors.
* We will provide the most accurate content by ensuring that no unsubstantiated rumor is posted by any staff member. ALL unsubstantiated rumors posted by registered users will be rebuffed with facts or removed from the site.
* We will provide the most current content by maintaining contact with various sources inside and outside The University who provide reliable and current information. No information will be bought, bribed, blackmailed, or otherwise obtained in any manner except at the sole discretion of the provider of such information.
* We will provide the most fun content by creating an atmosphere of inclusion in the TideFan community through timely articles and interviews written by the fans and for the fans.
* We will provide the fan-friendliest content by ensuring overall user experience on TideFans remains fan driven and fan-focused.