I see this as strictly about expanding the number of media markets the SEC reaches, and the money that generates for the league. Clempson and FSU are redundant markets.
I appreciate the effort, but this will probably only lead to better acting. If players personally make the call to "be hurt", no coach is going to say they're not. If there's no signal from the bench, there's nothing to enforce.
At some point, there will be descension among teammates doing the same work and being paid a fraction. I think we saw some of this with 8&4 after that #1 class. The locker room will breed contempt.