So, I decided to bump this thread after Brennan's retirement because of this. I am not here to debate the right or wrong of him retiring or him keeping the money. I do really believe this is going make a lot of corporate sponsors think twice about who they invest NIL in. I see a lot of people on reddit and twitter Celebrating because in their minds Brennan stuck it to the "mean ole corporations." by getting their money without actually playing football. (still trying to understand how that is something to brag about in this scenario). These people don't understand that companies want a return on their investment, and they aren't just going to go "oh golly gee that's the risk of doing business, better luck next time." Its why I don't think the NIL model as it is, Is sustainable.