Chicken/Egg argument.
Yes..the University provides the vehicle for the athletes, but by the same token, paint the logo in the center of the field and leave the players out of the equation. You won't have 100,000+ to show up and millions to tune in to stare at the script A at midfield.
I'm baffled that there's such outrage over this. It's really been an eye opening experience. Of course they won't make as much as professional athletes do, but c'mon. If these kids are the engines that generate that type of income, they should at least be able to do simple things like take their girlfriends out to dinner without having to beg their parents for the money or take out student loans to do it.
I attended Bama from 2000-06, and I watched players (who are friends of mine) who were full scholarship players STRUGGLE financially. They got the full college experience. LOL.